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Greiner Bio-One
URL: www.greiner.at
Commissioned by: Greiner Bio-One International AG
Original situation: The original site was only available in English and contained several text weaknesses and potential misunderstandings. In addition, some areas were in need of updating. The site was to be re-launched with the goal of making it clearer, formally more representative and accessible in equivalent English and German versions.
Solution: net-value revised the existing navigation. Individual aspects of the navigation were eliminated and others completely revised. For example, we shortened the text in the areas of products and company history, and placed greater emphasis on research and innovation while presenting the latest developments in clear language. The news and downloading areas were expanded. The newly designed German website was then translated into English by a native speaker with a medical background.
Services:
- Concept design
- Content definition
- Creation of German and English texts
- Final editing and coordination
- Importing the texts into the CMS
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