Help-Advertising - Citizen information and customer-friendly offers
| URL: http://www.net-value.com/help-advertising/index.htm Commissioned by: net-value, Federal Chancellor´s Office Original situation: Implementation of a promotional/sponsoring concept for funding the ongoing operation of the help.gv.at site. Prerequisites: - Conventional banner advertising is increasingly rejected - Direct advertising is not an option on help.gv.at Solution: Government interaction is frequently triggered by changes in a life situation, which also are associated with consumption (e.g., pregnancy -> purchase of a baby carriage). Thanks to the life situation structure of help.gv.at, the needs of users can be clearly identified. In order to transfer the user-oriented focus of help.gv.at from government agencies to the private sector, useful information, products and services must be offered to match the individual life situations. The life situation pages of help.gv.at links users to promotional and sponsor pages through a button. These links then contain promotional information with company logos and additional data that can be selected directly from an intermediate page. Services:
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