e-Marketing
e-Marketing is one of net-value’s core activities. We develop information and marketing models for you which bring concrete benefits for the target group. We thereby always remain true to our principles:
We deploy the internet as a communicative instrument which prepares transaction processes and gives help in making decisions.
We initiate sales and organize their completion.
We aim to save time, money, irritation and resources (both for you and the target group).
We offer the target group added value in the form of knowledge, pointers and decision quality.
We complement and broaden the range of services offered by other communication channels.
Example of good practice:
The medical platform www.chirurgie.at
Client:
Johnson & Johnson Medical Products
Initial Situation:
The aim was to create a new medical platform to consolidate the market shares of the product areas of stress incontinence, surgical dressings, knee joints and hemorrhoids.
Solution concept:
Presentation of the four focal topics of hemorrhoids, urinary incontinence, artificial knee joints and surgical dressings for four different target groups: patients, doctors, nursing staff and hospital administrators. The selection of an area leads the user directly to the relevant area, especially designed for the layperson. “Clinical pictures instead of products” is the guiding idea in the editorial preparation of the contents.
In a further step, doctors, operating and nursing services, and administrative staff can access their specialized areas using a password, where professionals can obtain information on financial aspects and ordering modalities, in consideration of the increasing cost pressure in the cost-benefit sector within the public health sector. An expert forum is available for doctors, enabling them to discuss new methods with medical experts in the relevant disciplines.
Services:
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