net-value: the e-Marketing specialists
e-Marketing is a core competency of net-value. We specialize in developing information and marketing models that provide tangible benefits for the target group. In this context, we always remain true to our principles:
- We utilize the Internet as a communication tool that prepares transaction processes and helps to make decisions.
- We initiate sales and organize their implementation.
- Our goal is to save time, money, irritation, and resources (for you and your target group).
- We offer added value to the target group in the form of knowledge, guidance, and decision quality.
- We supplement and enhance the offers of other communication channels.
Example for reference: Medical platform: www.chirurgie.at
Commissioned by:
Johnson & Johnson Medical Products
Original situation:
The customer wanted to create a new medical platform to solidify its market share in specific product areas and surgical procedures: "Stress incontinence", "Wound care", "Knee joints", and "Hemorrhoids".
Solution:
The four central topics and procedures "hemorrhoids, urinary incontinence, artificial knee joints and wound care" had to be presented to four different target groups: patients, doctors, nursing staff and hospital administrators. The initial selection of the topic leads directly to an area that is written for the general public.
The guiding principle of the editorial presentation was to use "medical conditions or procedures instead of products".
Doctors, surgical and nursing staff enter their respective specialized areas in a second step with a password. In these sections, specialists can find information about financial aspects and ordering data in the cost/benefit section with special regard to the growing cost pressures in healthcare. A special experts forum is available for physicians to discuss the latest methodology with other medical experts of the same field.
Services:
- Marketing and strategic consulting, concept design, implementation
- Ongoing editorial and medical support
- Promotion, merchandising, cooperation